Staff Product Designer · LA

Designing
for the
human
behind
the screen

👋 I'm Ashley — a staff product designer in LA. Currently designing at the intersection of hardware & software at Ōura. I have 12+ years of experience creating thoughtful, context-aware experiences across tech, finance, and media.

Open to select projects
Selected Work 2015 – 2026
Ōura · Health
ML Research UX Visual Design
Instacart new home concept Instacart · Home
UX Visual Design Merchandising
Spotify podcast ad format concept Spotify · Podcasts
UX Visual Design 0-1
Spotify voice-enabled ad concept Spotify · Voice
Voice UX 0-1
Post add-to-cart complementary suggestions Instacart · ML
UX ML Browse Discovery
SoundCloud offline listening concept SoundCloud
UX Research Visual Design
PayPal Pay After Delivery concept PayPal · Fintech
Fintech UX Research
The Daily Beast redesign concept Daily Beast · Editorial
Editorial Visual Design UX
Hacks & Experiments
Hacks Vibe Coding Killed Ideas

12 years of
making things
matter.

I'm currently building in-app experiences that help people understand and take action on their health at Ōura. I take an inclusive, collaborative approach to design — transforming ambiguity into clarity and aligning teams around elegant, system-minded solutions.

I care deeply about craft, polish, and storytelling, thanks to my background in Graphic Design. I've designed for tech, finance, and media, including at Spotify, Instacart, PayPal, and The Daily Beast & Newsweek.

Staff Product Designer
Ōura
Apr 2022 – Present
Senior Product Designer II
Instacart
Oct 2020 – Mar 2022
Senior Product Designer
Spotify
Sep 2017 – Oct 2020
Product Designer
SoundCloud · PayPal · The Daily Beast
2014 – 2017
BFA, Graphic Design
Corcoran College of Art & Design, DC
2021 — Instacart Design Blog

Designing in the Face of Uncertainty

A guide to managing ambiguity — and how designers are uniquely positioned to create clarity where there is none.

Essay

The Interface is Never Neutral

Every design decision is an argument. The best designers know what argument they're making.

Process Note

On Shipping Work You Believe In

Constraints are creative fuel. Reflections on the gap between vision and what actually ships.